Digital & AI Decoded

In this episode of Digital & AI Decoded, Niall Devitt, Denis Jastrzebski and Marie Ryan discuss why businesses should learn to build a useful AI assistant before jumping straight into AI agents.

They cover prompting, business context, roles, rules, knowledge bases and human review, with a focus on choosing repetitive tasks where AI can genuinely save time rather than introducing technology for the sake of it.

You’ll also hear practical prompts you can use to teach AI about your business, improve your instructions and prioritise the actions that matter, along with advice on measuring whether an assistant is actually saving time before moving towards agentic AI.

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Let’s work together to grow your organisation

We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites.

Work with Content Plan

In this episode of Digital & AI Decoded, Sinéad Walsh, Denis Jastrzebski, Paulina Jastrzebski and Andy discuss what businesses actually need to create effective video in 2026 and why expensive equipment is not always the answer.

They cover short-form video, hooks, audio, authenticity, production quality and how businesses can decide when a smartphone is enough and when professional production makes sense.

You’ll also hear where AI fits into video planning, transcription, editing and repurposing, along with practical tools including CapCut, Mosaic, Rev and Adobe Podcast and a simple five-video challenge to help you start creating.

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Let’s work together to grow your organisation

We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites.

Work with Content Plan

In this episode of Digital & AI Decoded, Elish Bul-Godley, Sinéad Walsh, Denis Jastrzebski and Niall Devitt discuss how search is changing as Google AI Overviews, ChatGPT, Gemini and other platforms become part of how people find information and businesses.

They cover what traditional SEO still gets right, why websites continue to matter and how experience, useful content, customer reviews, schema markup and wider brand mentions can influence visibility across both Google and AI search.

You’ll also hear practical approaches to local SEO, FAQs, E-E-A-T, empathy mapping and using tools such as Google Business Profile, Ahrefs, Semrush and Google Analytics to understand and improve how your business gets found.

View the full episode page and resources

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Let’s work together to grow your organisation

We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites.

Work with Content Plan

In this episode of Digital & AI Decoded, Denis Jastrzebski speaks with Alan Thornton, founder of ai-compliance.app, about what the EU AI Act means for businesses now and what organisations should be putting in place as its requirements continue to take effect.

They cover the Act's risk-based approach, AI literacy, transparency, shadow AI, human oversight and why businesses need to understand which AI systems are already being used across their organisation.

You’ll also hear practical steps for creating an AI inventory, maintaining evidence, developing tool-agnostic policies and using the EU AI Act Compliance Checker as a starting point.

View the full episode page and resources

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Let’s work together to grow your organisation

We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites.

Work with Content Plan

In this episode of Digital & AI Decoded, Denis Jastrzebski, Elish Bul-Godley and Sinéad Walsh discuss where AI is genuinely useful in everyday work, where it creates additional risk and when introducing AI can actually make a process more complicated.

They cover AI-assisted data analysis, content creation, keyword research, customer service and administration, with a focus on practical ways SMEs can identify tasks that are worth automating.

You’ll also hear how Gemini, Claude, Canva, Jasper and Zapier are being used in real workflows, why AI outputs need to be checked and how to stress test AI before relying on it for customer-facing work.

View the full episode page and resources

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Let’s work together to grow your organisation

We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites.

Work with Content Plan

In this episode of Digital & AI Decoded, Niall Devitt, Elish Bul-Godley, Sinéad Walsh and Denis Jastrzebski discuss what actually makes good content and why audience value, authenticity and clear objectives matter more than simply creating more posts.

They cover customer-focused content, video, user-generated content, content funnels and common mistakes businesses make when they focus on views, likes or constant sales messages instead of building relationships with the right audience.

You’ll also hear practical approaches including content pillars, content calendars, calls to action, custom GPTs and a three-stage approach to using AI for content planning and creation.

View the full episode page and resources

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Let’s work together to grow your organisation

We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites.

Work with Content Plan

In this episode of Digital & AI Decoded, Niall Devitt is joined by Sinéad Walsh and Denis Jastrzebski from Content Plan to discuss why businesses should start with the problem rather than the technology.

They explore why websites, social media advertising and AI tools sometimes fail to deliver results, and why the real issue may relate to customer targeting, messaging, internal processes, skills or available time.

You’ll also hear practical guidance on root cause analysis, customer segments, standard operating procedures and mapping a business workflow before introducing AI or automation.

View the full episode page and resources

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Let’s work together to grow your organisation

We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites.

Work with Content Plan

In this first episode of Digital & AI Decoded, Niall Devitt is joined by Eilish Bul-Godley and Denis Jastrzebski from Content Plan to look at where Irish businesses should start with AI, digital marketing and the tools that are changing everyday work.

They discuss why digital marketing is now simply part of marketing, why customer trust matters more as AI-generated content increases, and how SMEs can begin using AI in practical ways without getting lost in the hype.

You’ll also hear simple explanations of prompts, AI agents, content calendars, customer segments and tools including Canva, Claude and Zapier.

View the full episode page and resources

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Let’s work together to grow your organisation

We help organisations and businesses improve communication, build capability and achieve measurable results through digital marketing, AI, content, campaigns and websites.

Work with Content Plan