In this Exponential 2011 podcast, Kem Meyer shows how the Web transferred control from organizations to individuals and now people have more access to information - and to each other. How do we appeal to the sense of power & entitlement in our society without compromising Biblical values? What ar the new principles of communication that can help keep lines untangled - making it easy for people to find, contribute and share information without bottleneck, administrative overhead or destructive campaigning? This topic isn't breaking news; the Blogosphere is 12 yrs old, Facebook is 7 and YouTube if 5! Yet church leaders are still fearful that digital & social networks are a substitute for real relationships & convinced content control is an effective strategy. There's so much advice out there and nobody's an expert (don't believe anyone who tells you they are). There's no one-size-fits-all approach for anyone. However, everyone - regardless of skill, style or philosophy - can lead, leverage & influence if they're aware of a few basics of survival online & off.