How are universities getting students in a digital world? Listen up.

• Why SEO matters.

• How to create a better user experience.

• The end of cookies and why first-party data is key.

• Social media beyond Facebook—think Reddit and Quora.

• Smart strategies from Australian universities.

• Digital catalogs and micro-credentials.

• Using LinkedIn for thought leadership.

Get the insights you need to stay ahead.

Timestamps:

00:00 Intro

00:33 SEO for Higher Ed

01:51 Better User Experience

03:02 AI, Cookies & First-Party Data

05:06 Social Media Beyond the Usual

07:26 Smart University Strategies

11:19 Digital Catalogs & Micro-Credentials

14:10 Thought Leadership on LinkedIn

19:05 Wrap-Up & Takeaways

Learn more about the Higher Education Marketing Institute:

• Website: https://highereducationmarketinginstitute.com/
• X: https://x.com/HEMInstitute
• LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/
• YouTube: https://www.youtube.com/@HigherEducationMarketing