Digital Channel and Customer Requirements Management helps to develop Integrated Business Programs for servicing customers and marketing purposes within a specific channel through effective communication. For multiple channels, it would therefore be essential to adopt an Integrated Digital Channel and Customer Requirements Management for cos-effective digital marketing.

Digital Marketing employs the Internet and other Online digital technologies to promote products and services. Integrated Digital Channel and Customer Requirements Management Technique offers mathematical and statistical ways of continuous analysis of strategies, contents, and campaigns.

This allows for quick adjustments and making of necessary changes in business towards sustainable development and transformational benefits to both start-ups and advanced. This transformational benefit is huge since it helps to manage employee and customer requirements while aligning business models and goals with products and services towards maximum achievable revenue, retention, effectiveness, and efficiency with minimum budget.