This is the second in a new series of 4 shows in a partnership with the Digital Collective Co – Mia McLeod and Remy Taylor https://www.digital-collective.co/beyondthegrid/

Mia is a global digital marketing executive with over 15 years of experience building businesses and running digital sales and marketing teams for international brands like Walt Disney, Microsoft, Sony Music and Universal Music where she has worked in both Sydney and London.

Remy prides herself on her ability to craft effective strategies that grow, engage and translate to the right type of digital audiences. She embodies the social media generation; she is super creative, tech-savvy, inspired, holistic and a little bit of an over-sharer!

Welcome to the show Mia and Remy, I’m so delighted to be embarking on this little creative social media journey with both of you. Over the next 4 shows we will be giving you a “teaser” into the wonderful components of this this course which will be officially launching in October. Good afternoon and welcome to the show Mia and Remy……

So this partnership between Digital Collective and Radio Toni and Toni TV is so that we can deliver a curated Socially Conscious Social mini course, specifically designed to help individuals and businesses. Beyond the Grid was developed with you, my audience in mind,

Mia what can people expect to gain from this short course and its packed full of social media and marketing goodness – for those that want to be their own social media manager and those that might want to be social media managers

Remy can you give us a quick overview of MODULE 2 before we delve a little deeper into the content - Building A Social Brand Getting to know Trello + Communication Tools 3. Customizing your Trello Board & Client Access 4. Best practices & social media specs Do Followers Matter Brand aesthetic & setting up inspiration in Trello Board Audit & optimization of existing social media profiles

Mia – this is a very hands on and supported course for the participants tell me about all the ways we are going to support, encourage and hold the hands of our participants? Zoom classes will run every Wednesday at 10am AEDT/Tuesday 5pm PST Slack and Facebook support will be available throughout the 6 weeks. All documentation including, workbooks, checklists, activities, video content, and all other course work will be provided throughout the 6 week course.

Remi – Module 2 is about Building a social brand and we designed the course so that people and businesses can either start managing their own business and brand or they will be able to be a social media manager in their own right. Why is branding important? Authority, consistency, organic reach

Mia – Lets talk about communication and communication skills – how important are these elements in managing social media and lets talk Trello.

Remi – Social media best practice and specs – are there really best practices for social media and why are specs important?

Mia – Do followers really matter?

Remi – back to brand aesthetics what on earth are brand aesthetics?

Mia – Finally lets talk audit and optimization and why this is an important concept to grasp for businesses managing their own social media and how those doing the course to be social media managers can use this to develop their own social media manager business?