In construction tech, selling is really consulting. How BIM software adoption, trust and AI are reshaping construction technology sales.
Construction has a complicated relationship with the word "sales." In an industry built around engineers, architects, and BIM managers, the salesperson is often the most misunderstood person in the room and yet adoption, trust, and whether good technology actually reaches the field depend on getting that role right.
In this episode, Andrea sits down with Gustave de Bardeci, a sales professional and APAC territory manager at Revizto who has spent his career on the commercial side of construction software, including formative years at Aconex. Gus moved from Argentina to Australia with no job, no network, and a language barrier, and rebuilt himself into a trusted advisor for some of the most technical buyers in the market.
Website: https://digitalconstructionpodcast.com/
Episodes: https://digitalconstructionpodcast.com/episodes
Episode notes: https://digitalconstructionpodcast.com/episode/construction-tech-sales-explained-with-gustavo-de-bardeci
Host: Andrea Ciaffi https://www.linkedin.com/in/andrea-ciaffi-548413113
Guest: Gustavo de Bardeci https://www.linkedin.com/in/gusdebardeci/
00:00 – Intro
02:10 – From Argentina to construction tech
06:30 – Overcoming the language barrier
08:30 – Advice for selling in a second language
10:25 – What a real week in sales looks like
14:00 – Perception vs reality of sales
16:15 – How much technical fluency you actually need
18:25 – Career progression and reputation
20:05 – Incentives that pull reps the wrong way
24:10 – What separates great products from noise
26:10 – Where construction software still gets it wrong
28:55 – How AI is changing sales
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