The aim of this episode is to measure the different customer journeys of your customers and to determine the shortest and fastest path of the journeys while guiding them with a value ladder chain along the path. A lot of technologically savvy customers are undergoing different journeys on their needs instantaneously.

Businesses, therefore, need to provide seamless communications and frictionless services across all the channels, while offering transparency and extraordinary experiences in the different customer journeys. Companies would need to adopt the use of digital customer journey measurement tools with integration coefficient strategy towards enhancing customer experience, revenue, and retention.

The acquired data is used to design an AI Algorithm and a Digital Customer Journey Measurement BlockChain that helps to determine the shortest and fastest customer journey, extraordinary customer experience, and enhanced sales of an organization. It is used to balance supply and demand characteristics while aligning business outcomes with customer requirements and the right networks and people towards maximum achievable revenue and retention.