The New Digital Customer

Digital Customers in the Real Estate Marketplace


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In this episode, Adam and Ben speak with Aimee Johnson, the CMO of Zillow.

Aimee describes her path to Zillow, how the buying/selling journey been digitized and accelerated by the pandemic, and even speaks about the Saturday Night Live skit around Zillow.

Adam and Ben ask Aimee about houses that have been bought in the past 6 months through digital without anyone seeing the house in person.

They discuss what parts of the customer journey for Zillow that still require a human touch.

Aimee shares how she maintains focus with multiple opportunities and who she feels is doing a good job in the digital marketing area.

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The New Digital CustomerBy Brightloom

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