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Digital CX and Tracking Behaviours in Gambling, with Kerry Dawes
In this episode, we talk to Kerry Dawes, the Director of Digital Customer Experience at The Rank Group. We discuss the impact of data on the digital customer experience, and how new technologies are contributing to this field. We also cover the value of tracking customer data to identify and counter unhealthy behaviours in the gambling industry.
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By Cynozure
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In this episode, we talk to Kerry Dawes, the Director of Digital Customer Experience at The Rank Group. We discuss the impact of data on the digital customer experience, and how new technologies are contributing to this field. We also cover the value of tracking customer data to identify and counter unhealthy behaviours in the gambling industry.
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