<p>In this episode, we talk to Kerry Dawes, the Director of Digital Customer Experience at The Rank Group. We discuss the impact of data on the digital customer experience, and how new technologies are contributing to this field. We also cover the value of tracking customer data to identify and counter unhealthy behaviours in the gambling industry.</p>

In this episode, we talk to Kerry Dawes, the Director of Digital Customer Experience at The Rank Group. We discuss the impact of data on the digital customer experience, and how new technologies are contributing to this field. We also cover the value of tracking customer data to identify and counter unhealthy behaviours in the gambling industry.

Digital CX and Tracking Behaviours in Gambling, with Kerry Dawes

The original data podcast. The Hub and Spoken podcast is a series of fascinating discussions with today's top data and business leaders from across the business world. The conversations explore how to add most value to organisations through the use of data and analytics, and how best to organise yourself to achieve that value. It talks about how to define and deliver data strategy, and the best way to return business value.

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Digital CX and Tracking Behaviours in Gambling, with Kerry Dawes

Digital CX and Tracking Behaviours in Gambling, with Kerry Dawes

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