Darwinism in business has always been about survival of the fittest.  Great companies thrive, poor companies die.  Yet the last 12 months has felt like survival of the luckiest than the fittest.   Companies in sectors unaffected by covid thrive,   those in travel, tourism, and hospitality are on life support.  

In this episode we interview Tom Goodwin, author of Digital Darwinism.   Tom believes that Covid-19 has only accelerated the need for businesses to digitize, and evolve to meet the needs of digitally native consumers.  

In this episode discuss the following questions:  

• Why the effects of Covid-19 on businesses were predictable 
• What changes to working practices will remain once the pandemic passes 
• How companies are showing more empathy towards their customers to succeed 
• Why the best feedback from customers cannot always be measured 

Closing Notes

Before you go we need your help,  whilst we will be bringing ideas and stories from around the world we want to share stories of Icelandic innovation.  If you feel you or your organisation has an idea they would like to share please contact us.  We would love to have you as a guest on an upcoming podcast.    
Please email [email protected] if you are interested in being a guest.