Barry is joined by Frankie Coia and David Craik live on stage from the Marketing Society Digital Day in Edinburgh, in a lively discussion called the 'Hoverboard Test'. The panel discuss which contemporary digital and technological advancements are here for good vs. short-term fads.

Digital Day live - David & Frankie - Ep7

In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.<br /><br />This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.

Business

Marketing

In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.

In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.<br><br>This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.

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Digital Day live - David & Frankie - Ep7

Digital Day live - David & Frankie - Ep7