Sam’s a thought leader, storyteller and creative technology innovator. She’s spent over 20 years bringing stories and experiences to life, starting with digital and extending into exhibitions, and augmented and virtual reality.

As co-founder and Managing Director of award-winning creative tech studio Method and AR/VR studio M Theory, Sam is on a mission to foster greater collaboration within the tech and creative industries, with the goal of showcasing local talent and attracting international projects.

In this episode Sam talks to us about an interactive tool they worked on for the University of Auckland’s prospective students. Your World, Your Way was developed with the goal to engage prospective students in a new and refreshing way.