The internet promises a world of opportunity for aspiring entrepreneurs, but a shadow industry of sophisticated fraud is booming. In the UK alone, scammers steal billions of pounds every year, turning dreams into financial and emotional nightmares. This isn't about clumsy emails from Nigerian princes anymore; it's about highly targeted, psychologically manipulative attacks designed to exploit the very platforms you use to build your business.  

In this episode, we pull back the curtain on the modern scammer's playbook. We'll dissect the anatomy of a targeted attack, using the "Etsy seller scam" as a case study to show how criminals use a blend of technical tricks like phishing and social engineering to create devastatingly effective traps. We'll explore the staggering scale of online fraud and reveal the universal red flags that can help you spot a scammer from a mile away.  

Most importantly, we'll arm you with a practical, multi-layered defence strategy. From essential cybersecurity habits like two-factor authentication to commerce-specific tactics for safe selling, you'll learn how to build a digital fortress around your online business. Tune in to transform yourself from a potential target into a savvy, secure online entrepreneur.  

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