This week we cover the most important updates across the digital marketing landscape, including; a suite of new features coming to Instagram, LinkedIn’s new custom audience targeting, and new types of structured data markups in Search Console.
We also take a deep dive into some real-world strategies to grow an active community using Facebook groups.
Relevant links from this episode:
Instagram testing new features for stories & sharing post comments
LinkedIn introduces new campaign audiences
Facebook launches new cinema ad format
Snap spectacles v3
Google ads removing average position metric September 30
More than 50% of Google searches are zero-click searches
Google Ads optimization score now includes shopping ads
Search console shows new types of structured data
Deep dive - Building A Community With Facebook GroupsAs always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:
Luke – @DigitalPeddler Lachlan – @LachlanKirkwood