In this episode of the Digital Deep Dive, we cover everything you need to know about social proof. 

We share an overview into what exactly social proof is, then give some real-world examples of brands utilising this strategy within the digital marketing stack.

If your brand is looking to drive more value from this channel, this is not an episode you'll want to miss.

If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice.

As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

Luke – @DigitalPeddler Lachlan – @LachlanKirkwood

In this weeks episode of the digital deep dive, we uncover the latest news across the digital marketing landscape, including:

- Instagram introduces standalone app for direct messaging called Threads

- TikTok adds a native integration with Wikipedia 

- "Call only" ad format updated on Google Ads

- Google Chrome will block mixed http/https content in the next version

- Instagram adds support for AR product tags

- Facebook introduces responsive ad copy

If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice.

As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

Luke – @DigitalPeddler Lachlan – @LachlanKirkwood

This week we introduce our very first expert guest to the podcast - Dave Hyman, Senior Digital Strategist and CRO Specialist at Clearwater Agency in Melbourne.

In this Deep Dive into Conversion Rate Optimisation, Dave shares some juicy insights and case studies with us, answering questions such as:

Tools mentioned in this episode:

Example of websites that convert well:

Dave Hyman on LinkedIn: https://www.linkedin.com/in/dave-hyman-2a215097

Clearwater Agency: https://clearwateragency.com.au

In this weeks episode of the digital eep dive, we uncover the latest news across the digital marketing landscape, including:

- Google Makes Big Change to Nofollow, Introduces 2 New Link Attributes

- Timestamps for YouTube videos in Google search results

- Changes to reviews in rich results

- SnapChat introduces 3D content

- Facebook releases new ad formats

If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice.

As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

Luke – @DigitalPeddler Lachlan – @LachlanKirkwood

In this episode, we take a deep dive and discuss everything you need to know about creating a podcast in 2019. We cover the end-to-end process from planning, recording, editing, distributing, and promoting your own show.

Links & tools me mention throughout this episode:

- Trello

- Headliner

- Zencastr

- Anchor.fm 

- Blue - Yeti microphone

- Cardioid dynamic microphone

- Mastering audio outputs using Audacity

If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice.

As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

Luke – @DigitalPeddler Lachlan – @LachlanKirkwood

In this weeks episode of the digital eep dive, we uncover the latest news across the digital marketing landscape, including:

- Google is now showing competitor ads on local business profiles

- Google search results will now anchor to relevant text on results page in Chrome

- What new regulations to family content on YouTube means for brands and creators

- You can now add custom JavaScript to AMP pages

- WordPress changes how it blocks pages from search engines

- TikTok partnering with the NFL

If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice.

As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

Luke – @DigitalPeddler Lachlan – @LachlanKirkwood

In this episode, we take a deep dive into TikTok and discuss how both digital marketers and brands can leverage the emerging platform.

We not only cover how to use the application, but also share the best strategies to creating content that drives engagement.

If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice.

As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

Luke – @DigitalPeddler Lachlan – @LachlanKirkwood

This week we cover the most important updates across the digital marketing landscape, including; Facebook’s new ‘Off-Facebook’ privacy tool, TikTok’s first branded eCommerce feature, and the new metric for better measuring mobile conversion rates in Google Ads.

If you enjoy the content in this episode, we’d love if you could leave a review on your prefered podcast platform.

Relevant links from this episode:

As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

Luke – @DigitalPeddler Lachlan – @LachlanKirkwood

This week we cover the most important updates across the digital marketing landscape, including; a suite of new features coming to Instagram, LinkedIn’s new custom audience targeting, and new types of structured data markups in Search Console.

We also take a deep dive into some real-world strategies to grow an active community using Facebook groups.

Relevant links from this episode:

As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

Luke – @DigitalPeddler Lachlan – @LachlanKirkwood

In this episode we cover Facebook removing unused targeting parameters, the updated Google Images UI, and the latest changes to relevant terms across phrase & broad match modifier keywords. We also take a deep dive into Google My Business, sharing everything you need to know about optimising your branded listing.

Relevant links from this episode: