In this episode of The Eltropy Exchange, Michael Pupil sits down with Adrienne Cabal, Senior Vice President of Digital Delivery at FAIRWINDS Credit Union, for an inspiring conversation on challenging industry norms to achieve relational growth. As a leader who transitioned from teaching to a new, enterprise-wide SVP role, Adrienne shares her unique perspective on developing people, fostering trust, and driving a digital strategy that always puts the member’s long-term financial health first.

She reveals FAIRWINDS’ aggressive three-year goal to have digital channels outpace brick-and-mortar in new member acquisition and explains the crucial mindset shift required to achieve it: intentionally blending digital efficiency with authentic human connection. Adrienne details the credit union’s “debt-free banking” philosophy, their partnership with Ramsey Solutions, and how they reward staff for counseling members away from debt—a strategy that runs counter to conventional banking but builds powerful, generational loyalty. This episode is a must-listen for leaders looking to cultivate a winning, relationship-first strategy in a rapidly digitizing financial world. Financial Freedom happens here.®

Key Links:

• https://www.fairwinds.org
• https://www.fairwinds.org/ramsey