The market for creative media product is global; when trying to reach consumers outside Canada you may encounter different business models and technology as well as cultural differences. What do you need to know when selling in foreign territories? Panellists share their experiences selling to the US and other international markets: strategies for success and lessons learned.

Moderator: Kim Gibson, OMDC

Panel: Rob Segal, Get Set Games; Ryan St. Peters, Shaftesbury & Smokebomb; Peter Wilmshurst, AGW Publishing Inc.