Social Media Manager for Roblox, Ruben Ruiz, shares his journey and passions within the digital realm. He touches on his roles and responsibilities working at the gaming company, discussing his work with various brands, partnerships, and influencers to enhance Roblox’s brand presence. Additionally, Ruben offers valuable early career advice for aspiring professionals looking to venture into the digital media landscape.

0:00 Start

0:04 Intro and Role as a Social Media Manager

4:04 Masters in Digital Social Media

7:46 Transferable Skills

9:26 Working for Different Companies and Industries

14:12 Tools for Strategy and Staying Ahead of Competitors

17:58 From E-Commerce to Gaming and Tech Industries

23:11 TikTok Influencer Program

27:29 Tracking KPIs

30:29 Emerging Trends/Technologies and AI

34:38 Advice for Aspiring Digital Marketers

Produced by: Ethan Woo