Greg Kefer and Richard Barnett discuss a recent Boston Consulting Group article on digital disruption in this podcast. Using the example of Amazon, BCG describes how three different waves of digital disruption have changed businesses and brought on a convergence of new capabilities. This provides a broader strategic map for how to orchestrate data with the broader supply chain to achieve new levels of agility, responsiveness, and time to market. BCG article: http://digitaldisrupt.bcgperspectives.com/