Digital Dividends

Setting digital goals is easy. Setting the right ones is the hard part.

In this episode of Digital Dividends, Mark Jones and Jodie Hilton break down how to set better digital marketing goals and why so many businesses chase outcomes that are vague, unrealistic or disconnected from how the funnel actually works.

They cover marketing funnels, website conversion, sales response time, SMART goals, reporting dashboards and the V3C model for measuring real business performance.

To put the episode into action, download the YDS 90 Day Sprint Workbook from our website and map your next 30, 60 and 90 days: https://bit.ly/3TJTcLn

If you want clearer digital targets, better reporting and a more grounded way to measure marketing success, this one is worth a listen.

Should you hire an in-house marketer, work with an agency, or try to build a hybrid model?

In this episode of Digital Dividends, Mark Jones and Jodie Hilton unpack what growing businesses need to consider when scaling their marketing effort. They cover digital marketing strategy, marketing spend, reporting, lead generation, website foundations, sales follow-up, in-house ownership and why one generalist cannot be expected to do everything well.

Want to check whether your marketing setup is ready to scale? Download the Marketing Setup Scorecard here: https://bit.ly/3T2pjpy

In this episode of Digital Dividends, Mark speaks with Dr Simon Franks about why service business growth needs more than revenue, leads and a full calendar. They unpack cash flow, profitability, local SEO, Google reviews, marketing strategy and the systems that help businesses grow without burning out. A useful listen for business owners, practice owners and marketing teams who want clearer ROI from their digital marketing.

How far can word of mouth take a business before it needs something more structured behind it?

In this episode of Digital Dividends, Mark Jones speaks with Fred Banks, principal of Banks Lawyers, about building a professional services business on trust, reputation and personal service.

Fred shares how he has grown a small legal practice by staying hands-on with clients, personally managing personal injury and compensation claims, and focusing on outcomes rather than volume.

A useful listen for business owners and professional services firms thinking about referrals, reputation, client trust and sustainable business growth.

In this episode of Digital Dividends, Mark and Jodie unpack why AI marketing tools can help businesses move faster, but cannot replace strategy, brand judgement or proper campaign thinking. They cover AI slop, digital marketing strategy, content marketing, campaign planning, brand messaging, website conversion, landing pages, marketing automation and why good marketing still needs experienced humans checking the work before it goes live. A useful listen for business owners, marketers and in-house teams using AI for marketing but still wondering why the output is not ready to publish, invest in or send to customers.

In this episode of Digital Dividends, Mark speaks with Katrina Ryan about what business owners need to prepare before selling a business. They cover profit, leases, equipment, staff contracts, website ownership, social media access, systems, customer risk and why stronger marketing systems can make a business easier for the next owner to take over.

In this episode of Digital Dividends, Mark speaks with Katrina Ryan about building a business worth selling. Katrina shares lessons from The Golden Pig, business broking, exit planning, profit, systems, delegation, Google reviews, SEO, websites, social media and why buyers want a business that still has energy behind it.

In this episode of Digital Dividends, Mark speaks with Katrina Ryan about what business owners need to prepare before selling a business. They cover profit, leases, equipment, staff contracts, website ownership, social media access, systems, customer risk and why stronger marketing systems can make a business easier for the next owner to take over.

A practical listen for business owners thinking about business growth, digital marketing strategy, exit planning, business systems and how to build value before it is time to sell.

In this episode of Digital Dividends, Mark speaks with Katrina Ryan about building a business worth selling. Katrina shares lessons from The Golden Pig, business broking, exit planning, profit, systems, delegation, Google reviews, SEO, websites, social media and why buyers want a business that still has energy behind it.

A practical listen for business owners and marketers thinking about business growth, digital marketing strategy, brand value, marketing systems and how to prepare a business for sale before the pressure is on.

In this episode of Digital Dividends, Mark and Jodie talk about why digital marketing needs to be treated as part of your business strategy, not just a pile of disconnected tactics.

They unpack digital strategy, websites, SEO, Google Ads, Meta ads, AI in marketing, budget, buyer touchpoints and why businesses need a clearer plan if they want better results.

If you want to understand how digital marketing supports growth, not just activity, this one is worth a listen.