In this episode of Digital Dominators, host Sooz Young speaks with Nikki Oliveira, CEO of Honour Digital, about the complexities of running effective Meta ads.

They discuss common misconceptions, the importance of proper setup, and the five key mistakes that small business owners often make when advertising on platforms like Facebook and Instagram.

Nikki shares her journey into the world of digital marketing and provides valuable insights on budgeting, targeting, and the significance of a consistent customer journey.

The conversation emphasizes the need for patience and strategic thinking in digital advertising, making it clear that success requires a well-thought-out approach rather than quick fixes.

EPISODE CHAPTERS

00:00 Introduction to Meta Ads and Common Misconceptions

06:21 Nikki Oliveira's Journey to Honour Digital

12:04 Fundamentals of Setting Up Meta Ads

17:50 Common Mistakes in Running Meta Ads

31:09 Understanding Ad Spend and Budgeting for Success

34:39 Understanding Meta Ads Learning Periods

37:31 Strategies for Effective Ad Targeting

41:24 Optimizing Customer Journey and Experience

46:15 Common Mistakes in Ad Campaigns

51:00 Creative Approaches to Ad Content

55:57 Key Tips for Running Successful Meta Ads

KEY TAKEAWAYS

– Meta ads can feel like a money pit for small businesses.

– Nikki Oliveira emphasizes the importance of a strategic approach to ads.

– Setting up ads properly is crucial to avoid account issues.

– Boosted posts often lead to ineffective advertising results.

– Targeting the right audience is essential for ad success.

– Ad spend should be sufficient to allow for effective learning.

– Consistency in messaging across ads is key to customer engagement.

– The customer journey must be optimized for better conversion rates.

– Patience is necessary when running ads; results take time.

– Understanding the data and metrics is vital for improving ad performance.

RESOURCES SHARED

• https://honourdigital.com/
• https://honourdigital.com/meta-ads--lead-generation-that-works-1952
• http://www.instagram.com/honourdigital
• http://www.facebook.com/honourdigital
• https://www.linkedin.com/in/nikki-oliveira-pm/

🧠 Are you ready to Find Your Digital Strengths?

Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.

This isn’t your average quiz. In under 3 minutes, you’ll get:

✅ A personalised result based on 6 key digital skill areas

✅ A free downloadable Tekunoji Digital Mindset Framework

✅ Practical next steps tailored to your digital persona

🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter

👉 Take the quiz now: https://technologycoachingonline.com/quiz/

🎉 Join the Digital Dominators Community (Free Access)

Love what you’re learning on the podcast? Want to go further?

👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.

As a member, you’ll get:

✅ Free access to the Social Media Prompt Calendar

✅ Member-only toolkits, templates, and training

✅ Early access to events, workshops, and courses

✅ A supportive space to connect, learn, and grow

✅ Behind-the-scenes insights from podcast guests

👉 Join for free now: https://technologycoachingonline.com/digital-dominators/

Let’s make tech easier, marketing smarter, and visibility second nature.

AD SEGMENT

– Try ElevenLabs today and bring your words to life. Head over to https://allmylink.me/tcelevenlabs

In this episode of Digital Dominators, Sooz Young speaks with Samantha Hanreck, founder of Data Sync Global, about the intersection of AI, automation, and business systems.

They explore the importance of understanding data, the human element in technology, and the need for a mindset shift to embrace the future of work.

Samantha shares practical tips for implementing AI and automation in businesses, emphasizing the value of team buy-in and the agility of smaller companies.

EPISODE CHAPTERS

00:00 The Rhythm of Business and Digital Transformation

02:33 Samantha's Journey and Data Sync Global

08:12 Understanding Business Systems and AI Integration

16:02 Starting the AI and Automation Journey

29:33 Mapping Processes for Business Efficiency

33:21 Mindset Shift in Business and Technology

35:03 Human-Centric Technology Adoption

36:23 Bridging the Gap: Technology and Human Understanding

39:09 Empowering Teams Through Technology Training

45:31 Establishing a Rhythm in Business Processes

47:58 Getting Ready for AI and Automation

57:08 Practical Tips for AI and Automation Success

00:00 The Rhythm of Business and Digital Transformation

02:33 Samantha's Journey and Data Sync Global

08:12 Understanding Business Systems and AI Integration

16:02 Starting the AI and Automation Journey

29:33 Mapping Processes for Business Efficiency

33:21 Mindset Shift in Business and Technology

35:03 Human-Centric Technology Adoption

36:23 Bridging the Gap: Technology and Human Understanding

39:09 Empowering Teams Through Technology Training

45:31 Establishing a Rhythm in Business Processes

47:58 Getting Ready for AI and Automation

57:08 Practical Tips for AI and Automation Success

KEY TAKEAWAYS

– AI is a tool that enhances human capabilities, not replaces them.

– Understanding your data is crucial for effective AI implementation.

– The rhythm of business involves continuous iteration and improvement.

– Team buy-in is essential for successful technology projects.

– Smaller businesses have the advantage of agility in adopting new technologies.

– Investing in technology training is as important as the technology itself.

– Outsourcing specialized skills can enhance business efficiency.

– Creating a supportive environment for technology adoption is key.

– Using AI tools can streamline processes and save time.

– A mindset shift is necessary to embrace the future of work.

RESOURCES SHARED

• https://www.datasync.global
• https://www.instagram.com/scamantrix/
• https://www.facebook.com/samantha.hanreck
• https://www.linkedin.com/in/samantha-hanreck/

🧠 Are you ready to Find Your Digital Strengths?

Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.

This isn’t your average quiz. In under 3 minutes, you’ll get:

✅ A personalised result based on 6 key digital skill areas

✅ A free downloadable Tekunoji Digital Mindset Framework

✅ Practical next steps tailored to your digital persona

🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter

👉 Take the quiz now: https://technologycoachingonline.com/quiz/

🎉 Join the Digital Dominators Community (Free Access)

Love what you’re learning on the podcast? Want to go further?

👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.

As a member, you’ll get:

✅ Free access to the Social Media Prompt Calendar

✅ Member-only toolkits, templates, and training

✅ Early access to events, workshops, and courses

✅ A supportive space to connect, learn, and grow

✅ Behind-the-scenes insights from podcast guests

👉 Join for free now: https://technologycoachingonline.com/digital-dominators/

AD SEGMENT

– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

This is a special end-of-year episode of the Digital Dominators Podcast.

Instead of a guest interview, I’m taking you behind the scenes of the podcast and sharing the moments that mattered most since we launched earlier this year.

Using real engagement data from our most-watched and most-shared podcast clips, this episode brings together highlights from conversations with Digital Dominator experts across business, marketing, AI, cyber security, and digital skills.

Not as a “best of”.

But as a guided walkthrough of the ideas that actually help people feel more confident in a digital world.

In this episode, we explore the six core Digital Mindset skills:

• Innovation – curiosity, problem-solving, and human-centred thinking
• Web Presence – being findable, trusted, and clear online
• Social Media Marketing – visibility without pressure or performance
• Cyber Security – protecting what you’re building
• AI & Automation – using tools responsibly and intentionally
• Making Decisions with Data – thinking clearly and choosing what matters

You’ll hear short clips from multiple podcast guests, with context, reflections, and connections between the skills - all brought together through the Digital Mindset and the Tekunoji Method.

Why this episode?

At Technology Coaching, we talk a lot about practising what we preach.

So this episode is built using data:

• What people stopped scrolling for.
• What they replayed.
• What they shared.

And what stood out wasn’t hype or trends - it was clarity, confidence, and practical skills.

If you’re new here

I’m Sooz Young, founder of Technology Coaching.

I work with business owners, teams, and organisations to build digital confidence through skills-first learning.

Everything you’ll hear in this episode is designed to help digital feel lighter, clearer, and more intentional.

Want to go deeper?

If you’re curious about your own Digital Mindset, you can take the Digital Mindset Quiz to see how strong you are across all six skills and where a small shift could make a big difference.

Here's the link:

https://technologycoachingonline.com/quiz/

Thanks for listening and welcome to the world of Digital Dominators.

In this episode of Digital Dominators, Sooz Young and Emily Gardner discuss the evolving landscape of remote work and facilitation.

They explore the importance of redesigning remote sessions to enhance engagement and collaboration, emphasizing that remote work can be as effective, if not better, than in-person interactions.

Emily shares her journey into facilitation, the philosophy behind effective remote engagement, and practical tips for designing impactful online experiences.

The conversation highlights the necessity of human skills in a digital world and the potential role of AI in facilitation, while also providing actionable insights for anyone looking to improve their remote interactions.

EPISODE CHAPTERS

00:00 Introduction to Digital Dominators Podcast

08:27 Transitioning from In-Person to Remote Facilitation

16:47 Designing Effective Remote Sessions

23:11 Human Skills in Remote Facilitation

29:09 The Future of Facilitation: AI and Avatars

37:02 The Importance of Mindset in Facilitation

42:29 Facilitation Skills for the Future of Work

49:46 Tips for Redesigning Remote Environments

KEY TAKEAWAYS

– Remote work can be better than in-person when done right.

– Facilitation is a crucial skill for the future of work.

– Designing for remote sessions requires a different mindset.

– Engagement in remote sessions is key to success.

– Understanding different learning styles enhances remote training.

– Human skills are essential in a digital environment.

– AI cannot replace the human touch in facilitation.

– Every session should have a clear intention and structure.

– DigiMindful practices can improve focus in remote settings.

– Fun and interactive elements can enhance remote learning experiences.

RESOURCES SHARED

• https://www.emilyfacilitates.com/
• https://www.emilyfacilitates.com/training-products
• https://www.linkedin.com/in/emilygardnerfacilitator/

🧠 Are you ready to Find Your Digital Strengths?

Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.

This isn’t your average quiz. In under 3 minutes, you’ll get:

✅ A personalised result based on 6 key digital skill areas

✅ A free downloadable Tekunoji Digital Mindset Framework

✅ Practical next steps tailored to your digital persona

🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter

👉 Take the quiz now: https://technologycoachingonline.com/quiz/

🎉 Join the Digital Dominators Community (Free Access)

Love what you’re learning on the podcast? Want to go further?

👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.

As a member, you’ll get:

✅ Free access to the Social Media Prompt Calendar

✅ Member-only toolkits, templates, and training

✅ Early access to events, workshops, and courses

✅ A supportive space to connect, learn, and grow

✅ Behind-the-scenes insights from podcast guests

👉 Join for free now: https://technologycoachingonline.com/digital-dominators/

Let’s make tech easier, marketing smarter, and visibility second nature.

AD SEGMENT

– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of Digital Dominators, Sooz Young and Rebecca Leppard discuss the growing trend of fractional work, particularly for women seeking flexible leadership roles.

They explore the differences between fractional roles and traditional employment, the demand for fractional talent, and the importance of community in supporting fractional workers.

The conversation also touches on the future of work, emphasizing the need for adaptability and the potential for a more inclusive and diverse workforce.

EPISODE CHAPTERS

00:00 Rethinking Success: The Fractional Model

09:59 Understanding Fractional Roles vs. Freelance and Consulting

15:16 The Rise of Fractional Roles in Various Industries

19:53 Empowering Women Through Fractional Work

35:34 The Future of Work: Global Opportunities and Flexibility

41:18 Final Thoughts: Embracing Change and Community

KEY TAKEAWAYS

– Fractional work offers a flexible alternative to traditional employment.

– Women are increasingly seeking fractional roles to balance work and personal responsibilities.

– The pandemic has blurred the lines between work and life, prompting a reevaluation of career paths.

– Experience in the corporate world is invaluable and cannot be replaced by formal education.

– Building a community for fractional workers can provide support and resources.

– The future of work is global, allowing talent to be sourced from anywhere.

– Hiring should focus on cultural fit as well as expertise.

– The gig economy is evolving, with more emphasis on long-term fractional roles.

– Employers need to adapt to the changing landscape of work and talent acquisition.

– It's essential to prioritize mental health and work with people you enjoy.

RESOURCES SHARED

• http://www.rebeccaleppard.com/
• https://bit.ly/JoinFractionalsMatch
• https://www.instagram.com/rebeccaleppard/
• https://www.tiktok.com/@rebecca.leppard
• https://www.linkedin.com/in/leppard/

🧠 Are you ready to Find Your Digital Strengths?

Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.

This isn’t your average quiz. In under 3 minutes, you’ll get:

✅ A personalised result based on 6 key digital skill areas

✅ A free downloadable Tekunoji Digital Mindset Framework

✅ Practical next steps tailored to your digital persona

🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter

👉 Take the quiz now: https://technologycoachingonline.com/quiz/

🎉 Join the Digital Dominators Community (Free Access)

Love what you’re learning on the podcast? Want to go further?

👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.

As a member, you’ll get:

✅ Free access to the Social Media Prompt Calendar

✅ Member-only toolkits, templates, and training

✅ Early access to events, workshops, and courses

✅ A supportive space to connect, learn, and grow

✅ Behind-the-scenes insights from podcast guests

👉 Join for free now: https://technologycoachingonline.com/digital-dominators/

Let’s make tech easier, marketing smarter, and visibility second nature.

AD SEGMENT

– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of Digital Dominators, Sooz Young speaks with Tamryn Dicks, a burnout prevention coach and founder of multiple digital businesses.

They discuss the prevalence of burnout among entrepreneurs, the signs to recognize it, and the steps to overcome it.

Tamryn shares her personal journey from experiencing burnout to helping others avoid it, emphasizing the importance of building a business that supports personal well-being.

The conversation also covers the significance of purpose, effective processes, and leveraging technology to create a sustainable work environment, especially in remote settings.

EPISODE CHAPTERS

00:00 The Importance of Health in Business Success

09:16 Recognizing and Overcoming Burnout

18:18 Building a Business That Supports Life

24:32 The Role of Technology in Managing Burnout

33:50 Creating a Supportive Remote Work Environment

42:54 Implementing Effective Systems and Processes

52:20 Next Steps After Recognizing Burnout

KEY TAKEAWAYS

– Success shouldn't come at the cost of your health.

– Burnout is common among entrepreneurs and can be debilitating.

– Recognizing the signs of burnout is crucial for recovery.

– Building a business that supports your life is essential.

– Purpose and process are foundational to a successful business.

– You are the company's biggest asset; prioritize self-care.

– Effective communication is key in remote teams.

– Technology can help streamline processes and reduce burnout.

– Creating a supportive network is vital for business owners.

– Toxic clients can contribute to burnout; know when to let go.

RESOURCES SHARED

• https://www.pharsyde.co.uk/
• https://www.instagram.com/humanedger
• https://www.instagram.com/humanedger
• https://www.facebook.com/profile.php?id=61576309680579
• https://www.facebook.com/PharsydeSolutionsUK
• https://www.linkedin.com/in/pharsyde/?originalSubdomain=za

🧠 Are you ready to Find Your Digital Strengths?

Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.

This isn’t your average quiz. In under 3 minutes, you’ll get:

✅ A personalised result based on 6 key digital skill areas

✅ A free downloadable Tekunoji Digital Mindset Framework

✅ Practical next steps tailored to your digital persona

🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter

👉 Take the quiz now: https://technologycoachingonline.com/quiz/

🎉 Join the Digital Dominators Community (Free Access)

Love what you’re learning on the podcast? Want to go further?

👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.

As a member, you’ll get:

✅ Free access to the Social Media Prompt Calendar

✅ Member-only toolkits, templates, and training

✅ Early access to events, workshops, and courses

✅ A supportive space to connect, learn, and grow

✅ Behind-the-scenes insights from podcast guests

👉 Join for free now: https://technologycoachingonline.com/digital-dominators/

Let’s make tech easier, marketing smarter, and visibility second nature.

AD SEGMENT

– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of Digital Dominators, host Sooz Young speaks with Lucy McCarraher, a seasoned author and publisher, about the intricacies of writing and publishing a book, and using the AI tool Lucy created called BookMagic AI.

They discuss the importance of positioning, planning, and the writing process, as well as how AI tools like BookmagicAI can enhance the writing experience.

Lucy shares her journey in the publishing industry, the challenges authors face, and offers valuable tips for aspiring writers.

The conversation emphasizes the balance between utilizing technology and maintaining the human touch in the writing process.

Lucy created BookMagic AI with Daniel Priestly, and have recently won an award in the AI category of the Great British Entrepreneur Awards.

EPISODE CHAPTERS

00:00 Introduction to Book Writing and AI

02:10 Lucy McCarraher's Journey to Publishing

10:02 The Importance of Positioning Your Book

11:31 The WRITER Framework for Book Creation

22:52 The Writing Process and AI Integration

27:51 The Writing Journey: Embracing AI Tools

30:45 Enhancing User Experience: Customer-Centric Design

33:12 Marketing Your Book: Beyond Writing

36:47 AI for Good: Balancing Technology and Human Touch

39:06 Empowering Women: The Mission Mastermind

43:26 Making an Impact: Purpose-Driven Work

46:54 Practical Tips for Aspiring Authors

KEY TAKEAWAYS

– Writing a book is about sharing your message and building credibility.

– Positioning your book for your ideal audience is crucial.

– Planning your book can prevent writer's block.

– AI can assist in the writing process but should not replace the author's voice.

– Creating a writing habit can significantly speed up the process.

– Emotional ups and downs are normal during the writing journey.

– Using a structured approach can simplify the writing process.

– Engaging stories and case studies enhance the reader's experience.

– Feedback from beta readers is essential for refining your manuscript.

– Combining AI tools with human insight creates a powerful writing experience.

RESOURCES SHARED

• https://bookmagic.ai/
• https://bookmagic.ai/pricing
• https://www.instagram.com/lucymccarraher/?hl=en
• https://x.com/LucyMcCarraher
• linkedin.com/in/lucymccarraher
• https://www.facebook.com/LucyMcCarraher/

🧠 Are you ready to Find Your Digital Strengths?

Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.

This isn’t your average quiz. In under 3 minutes, you’ll get:

✅ A personalised result based on 6 key digital skill areas

✅ A free downloadable Tekunoji Digital Mindset Framework

✅ Practical next steps tailored to your digital persona

🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter

👉 Take the quiz now: https://technologycoachingonline.com/quiz/

🎉 Join the Digital Dominators Community (Free Access)

Love what you’re learning on the podcast? Want to go further?

👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.

As a member, you’ll get:

✅ Free access to the Social Media Prompt Calendar

✅ Member-only toolkits, templates, and training

✅ Early access to events, workshops, and courses

✅ A supportive space to connect, learn, and grow

✅ Behind-the-scenes insights from podcast guests

👉 Join for free now: https://technologycoachingonline.com/digital-dominators/

Let’s make tech easier, marketing smarter, and visibility second nature.

AD SEGMENT

– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of Digital Dominators, Sooz Young and content strategist Kate Llewellyn discuss the challenges of content creation, emphasizing the importance of confidence and consistency.

Kate shares her journey into content consultancy, the significance of setting clear goals, and the difference between content creation and marketing.

They explore strategies for effective multi-channel content planning, the impact of vanity metrics, and the necessity of purpose-driven content. Kate also introduces her Content Confidence audio series, designed to help business owners overcome self-doubt and find their voice in content creation.

EPISODE CHAPTERS

00:00 Introduction to Content Creation Challenges

02:55 Kate Llewellyn's Journey to Content Consultancy

05:19 The Role of Confidence in Content Creation

08:43 Understanding Consistency vs. Constant Posting

12:41 Defining Content in the Digital Age

15:19 Distinguishing Content Creation from Marketing

19:14 Planning with Purpose in Multi-Channel Strategies

23:58 Content Purpose and Repurposing Strategies

26:46 Balancing Personal and Business Content

31:30 Understanding Vanity Metrics

35:24 Defining Content Purpose and Strategy

40:02 Tools for Consistent Content Creation

43:57 Top Tips for Content Confidence

KEY TAKEAWAYS

– Many business owners feel overwhelmed by content creation.

– Confidence is crucial for effective content strategy.

– Consistency in content doesn't mean constant posting.

– Content can take many forms beyond social media.

– Marketing should always start with a clear goal.

– Vanity metrics can mislead business owners about success.

– Purpose-driven content helps engage the audience effectively.

– Planning with purpose simplifies content creation.

– Using tools can streamline the content creation process.

– Finding joy in content creation boosts confidence.

RESOURCES SHARED

• https://thecontentconsultancy.com/about-kate/
• https://www.instagram.com/thecontentconsultancy/
• https://www.linkedin.com/in/katellewellyn/

🧠 Are you ready to Find Your Digital Strengths?

Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.

This isn’t your average quiz. In under 3 minutes, you’ll get:

✅ A personalised result based on 6 key digital skill areas

✅ A free downloadable Tekunoji Digital Mindset Framework

✅ Practical next steps tailored to your digital persona

🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter

👉 Take the quiz now: https://technologycoachingonline.com/quiz/

🎉 Join the Digital Dominators Community (Free Access)

Love what you’re learning on the podcast? Want to go further?

👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.

As a member, you’ll get:

✅ Free access to the Social Media Prompt Calendar

✅ Member-only toolkits, templates, and training

✅ Early access to events, workshops, and courses

✅ A supportive space to connect, learn, and grow

✅ Behind-the-scenes insights from podcast guests

👉 Join for free now: https://technologycoachingonline.com/digital-dominators/

Let’s make tech easier, marketing smarter, and visibility second nature.

AD SEGMENT

– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of Digital Dominators, Sooz Young and Danielle Thompson delve into the toxic culture of success porn and its impact on business owners' mindsets.

They discuss the importance of ethical marketing, recognizing personal values, and the need for authenticity in a digital-first world.

Danielle shares her journey from corporate burnout to becoming a values-led business support expert, emphasizing the significance of understanding one's own success and the dangers of comparing oneself to curated online personas.

The conversation also touches on the rise of fractional support in business and the importance of building credibility in this space.

EPISODE CHAPTERS

00:00 The Illusion of Success in the Digital Age

02:57 Danielle's Journey: From Corporate Breakdown to Empowerment

05:43 The Ethics of Marketing and the Dangers of Success Porn

08:26 Defining Personal Success: Beyond Six-Figure Income

11:04 Finding Your Values and Resetting Your Business Mindset

14:03 Listening to Your Intuition: Recognizing Discomfort and Jealousy

16:43 Visualizing Your Future: Creating a North Star for Your Goals

19:53 The Balance of Authenticity and Marketing in Business

22:32 Intent vs. Perception: The Ethics of Sharing Success Stories

29:28 Navigating the Fractional Landscape

31:50 The Shift from Corporate to Fractional Roles

34:55 Challenges in the Fractional Workforce

37:12 Building Credibility in the Fractional Space

40:25 The Confidence Gap in Women Entrepreneurs

43:03 Creating a Supportive Community for Fractional Workers

45:23 Ethics and Authenticity in the Age of AI

47:31 Empowering Future Generations

54:39 Top Tips for Ethical Success

KEY TAKEAWAYS

– Success myths can harm your mindset.

– Ethical marketing is crucial for sustainable success.

– Recognizing discomfort can lead to personal growth.

– Jealousy can indicate your true aspirations.

– Your values should guide your business decisions.

– Social media can distort perceptions of success.

– Authenticity is key in a digital world.

– Building credibility is essential in fractional support.

– Empowering future generations is vital.

– Always be true to yourself.

RESOURCES SHARED

• https://goldpsunsupport.com
• https://www.instagram.com/goldspunsupport/
• https://www.facebook.com/goldspunsupport
• https://www.tiktok.com/@goldspunsupport
• https://www.linkedin.com/in/daniellethompson-goldspunsupport/

🧠 Are you ready to Find Your Digital Strengths?

Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.

This isn’t your average quiz. In under 3 minutes, you’ll get:

✅ A personalised result based on 6 key digital skill areas

✅ A free downloadable Tekunoji Digital Mindset Framework

✅ Practical next steps tailored to your digital persona

🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter

👉 Take the quiz now: https://technologycoachingonline.com/quiz/

🎉 Join the Digital Dominators Community (Free Access)

Love what you’re learning on the podcast? Want to go further?

👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.

As a member, you’ll get:

✅ Free access to the Social Media Prompt Calendar

✅ Member-only toolkits, templates, and training

✅ Early access to events, workshops, and courses

✅ A supportive space to connect, learn, and grow

✅ Behind-the-scenes insights from podcast guests

👉 Join for free now: https://technologycoachingonline.com/digital-dominators/

Let’s make tech easier, marketing smarter, and visibility second nature.

AD SEGMENT

– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of Digital Dominators, host Sooz Young speaks with Kim Scotland, a website accessibility strategist, about the importance of creating inclusive and accessible websites.

They discuss Kim's journey into the field of accessibility, the legal requirements for website accessibility, and practical tips for improving website usability for all users.

The conversation emphasizes the moral obligation of businesses to ensure their websites are accessible and the benefits of doing so for both users and businesses alike.

EPISODE CHAPTERS

00:00 Introduction to Website Accessibility

02:01 Kim Scotland's Journey into Accessibility

09:00 Fundamentals of Website Accessibility

14:17 Legal Requirements for Accessibility

19:05 Best Practices for Accessible Links

24:34 SEO and Accessibility: A Symbiotic Relationship

27:10 The Importance of Plugin Selection

29:53 Accessibility Testing and User Experience

32:45 The Journey Towards Website Accessibility

34:34 Utilizing Analytics for Website Optimization

37:58 E-commerce Accessibility Considerations

41:19 Building Accessible Templates for Websites

43:25 Choosing the Right Tools for Your Business

47:30 Supporting Businesses with Tech Solutions

KEY TAKEAWAYS

– Website accessibility is not just a legal requirement but a moral obligation.

– Small changes can significantly impact website accessibility.

– Continuous learning is essential for staying updated on accessibility best practices.

– Color contrast is crucial for readability and accessibility.

– Using descriptive link text improves user experience and SEO.

– Headings help structure content for both users and search engines.

– Templates can streamline the process of maintaining accessibility on e-commerce sites.

– Analytics tools are vital for understanding user behavior and improving websites.

– Choosing the right tools for your business is essential for success.

– Accessibility should be a priority in web design and development.

RESOURCES SHARED

• https://kimscotland.com
• https://kimscotland.com/audit/
• https://instagram.com/kim_scotland
• https://www.facebook.com/kimscotland0
• https://www.linkedin.com/in/kim-scotland-155902161/

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