This month’s Digital Embellishment Designer Meetup brought together over 20 design professionals for an engaging discussion about industry trends, designer challenges, and the creative use of digital embellishments.

The meeting highlighted the importance of educating designers on the possibilities of digital embellishments and the untapped potential of variable data printing (VDP) for personalization and increased customer engagement. Attendees explored how soft touch coatings and tactile elements can significantly enhance the perceived value of printed materials, emphasizing the crucial role of collaboration between designers, printers, and clients.

Key takeaways included the need for better file setup education, the role of perception and tactile impact in printed materials, and the potential for VDP to revolutionize customer interaction. We also welcomed new voices to the conversation and discussed exciting projects, emphasizing the value of sharing samples to educate clients and push creative boundaries. This session was filled with energy, and we’re looking forward to seeing more creative ideas unfold at our next meetup. Don’t miss out on this growing community—join us next month for more insights and inspiration!