Are you struggling to make your brand stand out in today’s noisy digital landscape? Join Ethan Decker and guest Laura Diral as they dive into the art and science of brand salience—how to rise above the competition and capture attention, even if your product isn’t flashy. Laura shares firsthand experience managing social media for an IT company and her surprising inspiration from fashion brands. Ethan provides actionable tips for B2B marketers, including using entertainment, humanized content, and sticky creative ideas to create memorable campaigns. If you want to learn how to turn your social media and content strategy into a powerful vehicle for awareness and recall, this episode will inspire you to think differently—and start seeing results. Perfect for marketers, entrepreneurs, and anyone in need of a salience boost!

Main Topics Covered:

• Why brand awareness and salience are essential for growth
• Rethinking the traditional marketing funnel in the age of content overload
• Creative approaches to stand out in B2B industries
• Borrowing strategies from fashion and entertainment to make brands “sticky”
• The importance of consistency in branding elements (logo, color, character)
• Using opposites and humor as memorable campaign ideas
• Balancing relevance and memorability in marketing communications
• Building brand equity over time

Links to Additional Resources:

• Geico’s Gecko Campaign – Example mentioned in the show
• Missoni Official Site – Fashion as inspiration

Ready to elevate your brand? Put these creative ideas into action to boost your brand’s salience and turn awareness into long-term success. Experiment with memorable content and consistent branding, and don’t be afraid to borrow from outside your industry. For more inspiration, visit appliedbrandscience.com and join our community of brand builders.

Subscribe to Cover Brand for more insights into the world of branding and marketing. Share this episode with a friend who could benefit from these strategies, and head over to appliedbrandscience.com to dive deeper into the principles of brand science. Your success starts here!

Castmagic and Descript used to create drafts and then edited with human eyes, ears and hands. Produced by BiCurean.com

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