Businesses across the globe are looking for new ways to stay fresh, relevant, and cool! Including banks, the Washington federal bank known as WaFd knew they needed to revamp their headquarters beyond its physical space. NewReach a digital design agency, was brought on to consult and help implement a digital-first strategy that woven technology, branding, and content creation together. Today I have my friends Roger Starkweather, founder of NewReach, and Brand Strategist Steven Picanza hanging out with me in my CrashPad to tell us all about this banking experience they’ve created within WaFd Headquarters in downtown Seattle.