In this talk, Khrystyna Klimash and Alise Trautmane-Uzuner discuss the journey of creating a platform that supports independent brands in the fashion retail industry. The episode features insights from the founder of DOORS, an innovative online space that connects emerging designers with customers, filling a critical gap in the fashion retail market.

Alise Trautmane-Uzuner – https://www.linkedin.com/in/alisetrautmane/

DOORS – https://doors.nyc/

The discussion covers the challenges faced by independent fashion brands, particularly in gaining recognition and competing against larger, established players in the high-fashion retail sector. It also highlights the importance of data-driven strategies to enhance user experience and brand visibility in online fashion retail.

Key metrics for measuring success and the balance between in-house and outsourced tech management are examined, offering valuable perspectives for anyone interested in the retail fashion industry. Additionally, the conversation addresses how authenticity and innovation can help brands carve out their niche in a crowded market.

00:00 Introduction

01:15 Doors Inception and Proof of Concept

03:05 Launching DOORS: Challenges and Lessons

07:23 Measuring Success: Key Metrics for DOORS

09:27 Tech Management: In-House vs. Outsourcing

13:24 Standing Out: Brand Building in US Tech Fashion

16:10 Design Principles: From Physical to Digital Products

Are you interested in understanding the dynamics of the fashion retail landscape? This episode offers valuable insights on creating a successful online fashion retailing platform and the role of marketing in building a lasting brand presence. Also, this podcast will be useful for brands looking to navigate the complexities of the fashion and retail industry.

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