Ever wonder what treasures lie hidden in your family's old photo albums? Join us as we dive into the art of preserving precious memories with Haleh Shoa, founder of Picturli. How did Haleh's escape from Iran inspire a business centered on cherishing our past? What magic can facial recognition do for your dusty photo collection? Haleh tells how to turn your analog snapshots into digital gems, curate your personal history, and safeguard it from disasters. Don't miss Haleh's incredible tales of uncovering hidden family secrets or her work with big companies like Chrome Hearts and Apple!

Tune in and discover how to organize your memories like a pro. Check out Picturli on Instagram at @picturli and hey, there's a special guide waiting for you at picturli.com/podcast just for mentioning us, the "Late Boomers." Snap to it, listeners!

Haleh Shoa's Bio:

Haleh Shoa is the founder and CEO of Picturli, a photo organization, curation, archiving and design studio that helps families, individuals and businesses transform their photo mess into one sortable digital library. Haleh and her team meticulously organize their client’s entire photo collections into a sortable and searchable Photo Archive that is secure, easily shareable. Haleh firmly believes that our family histories and personal memories are some of the most valuable treasures we can have and that preserving and sharing them is essential for future generations.

Haleh’s passion for photo organizing stems from her family’s history of being uprooted by the Iranian Revolution in 1979. While they were unable to bring most of their belongings to the U.S. when they moved here, they did manage to bring all of their photo albums and memorabilia. Now, the only memories that remain from Haleh’s childhood are through her family photos and the stories shared with her through the collection she has preserved.

As a certified professional photo organizer in Los Angeles, Haleh is backed by 27 years of technical expertise as an executive creative producer in advertising for luxury brands such as Ritz Carlton, Apple, and Jaguar/Land Rover. Her past experience includes leading the global advertising launch campaign of the iPad Mini with a team of 56 people, and managing the assets of 5 different continents. Picturli was born from Haleh’s love of people, her keen eye for photography, and an unquenched desire for storytelling.

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