In this episode of the Pest Empire Builder Podcast, host Matt welcomes SEO and digital marketing strategist Danny Lebran to break down how pest control businesses can dominate online. From building a powerful Google Business Profile to leveraging Local Service Ads (LSAs), Danny shares actionable steps that home service business owners; especially pest control pros; can take to stand out in a highly competitive market. Danny’s journey from freelance copywriter to industry expert in pest control SEO is both inspiring and practical. He pulls back the curtain on the digital strategies that are actually working today and why many companies are overpaying for mediocre results.

This conversation is loaded with wisdom for owners trying to get out of the technician mindset and grow into scalable entrepreneurs. Whether you’re just starting your pest control company or looking to expand, this episode walks through the foundation you need to build, how to avoid common scams, and what marketing investments really produce ROI. If you’ve ever wondered where to start with digital marketing; or if what you’re currently doing is worth it; this episode will give you clarity and direction.

Key Takeaways:

1. Start with Strategy – Define what success means to you before investing in marketing.
   

2. Google Business Profile Is Your Foundation – Optimize name, categories, location, and reviews.
   

3. Local Service Ads (LSAs) Are a Must – Easy to set up, high-quality leads, and only pay per qualified call.
   

4. Watch Out for Overpriced Agencies – Many businesses overpay for vague SEO services with no ROI.
   

5. Play the Long Game – Think in terms of lifetime customer value, not just initial acquisition cost.

"If you’re not ranking well and your business name doesn’t include keywords, that’s going to hurt your visibility; simple as that." – Danny Lebran

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