From the glittery profiles and personalized playlists of MySpace, where friendships were forged through shared music tastes, to the creative micro-videos of Vine that brought laughter in six-second loops, we delve deep into the reasons behind these platforms' meteoric rise and ultimate downfall. We'll explore the innovative features that made Tumblr a hub for creative expression and examine why Lemon8, despite its promising beginnings, couldn't sustain its momentum in the competitive social media arena.