This is a unique episode bringing a Digital Health Strategist to the podium. Rado endorses that digital is always a means to an end and not a means on itself - it helps health care professionals do their job better. It doesn't replace doctors or nurses, but can help them do their job better by bringing back time to the doctor-patient relationship and carving out nuisance admin bureaucracy. Co-creating digital innovation enforces collaboration - "we've been living too long in silos". Now, digital technology is a vector to capture insights and to bring in more perspective from all actors along the 5P value chain.