In this episode of Blockchain: Beyond the Hype, we take a hard look at digital identity—who controls it, how it's evolving, and whether full decentralisation is even possible. As AI reshapes online interactions, the need for secure, verifiable identity solutions is greater than ever. But while blockchain promises decentralization, many solutions, like Didit, remain centralized. Why? We explore the challenges of scaling decentralised identity, the risks AI poses to digital privacy, and how business models like Didit's B2B2C approach have helped identity solutions gain traction.

What you will learn:

• While blockchain offers a vision for decentralized identity, real-world adoption requires a phased approach. 
• Right now, centralization is the pragmatic choice, but the future might look different as technology and regulations evolve.
• Companies must adapt to the increasing need for secure identification methods. AI algorithms improve with more data and usage.

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