The 73rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

It’s a little past mid-October and it’s raining festive offers here in India. We have Diwali, the festival of lights, coming up this week. The last few months had some important festivals as well. As you can imagine, retailers, both online and offline are doing all they can to acquire new customers and maximize sales.

But we have offers going on almost through the year nowadays and e-commerce platforms have been strictly forbidden to offer discounts below minimum operational price (MOP) & comply with FDI regulations.  Has this shift affected the appeal of festive offers for Indians? Are vendors and retailers feeling the pinch? That’s the discussion for today.

Links

Do buyers still wait for festive offers to buy homes?

iPhone 6s sales slowed down in the period of September as customers waited for festival discounts

Panasonic ups marketing budget for festive season in 2016

Amazon beats Flipkart revenue in festive season

Amazon’s I Have Space program