Digital India

DIGITAL INDIA #088 : HOW TO USE EMAIL MARKETING AUTOMATION FOR HIGHER ROI ?


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The 88th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of  Web Marketing Academy

A report titled “EMAIL MARKETING REPORT How India reads emails” was released by netCore, an Email & Mobile Marketing technology provider. As per this report which is a study of 4 billion emails per month: “Less than 5% brands do personalization with automation. Yet the ones that do Find multi fold increase in response and revenue.”

In today’s episode, I talk about why email marketing automation is important, how it can be used in a business and share some case studies.

Episode #39: WHY TALK ABOUT EMAIL MARKETING IN INDIA TODAY?

Report by Octane: 85% of India Retailers use Email Marketing for Consumer Engagement

Top Email Marketing Software:

  • Drip – Email Marketing Automation Software
  • Autopilot
  • HubSpot
  • Act-On
  • Picreel
  • Adobe Campaign
  • CallidusCloud
  • Infusionsoft
  • There are a host of other tools as well such as  Marketo’s automated platform, Net-Results,  Oracle Eloqua, Pardot powered by Salesforce, Salesfusion, SharpSpring and Hatchbuck. There are also  best CRM apps with marketing automation features: Contactually, Agile CRM, Interakt,  Intercom,Jumplead, LeadSimple, etc.

    For small to mid-sized businesses, you can also consider drip email tools with not as advanced features but still good – such as Drip, Sendloop, Customer.io, BombBomb, Vision6, Quickmail, Vero,SendWithUs, ConvertKit, Gumroad, Knowtify, etc.

    Features of best drip email marketing platforms – Zapier.com

    Capterra Case study

     

    You can share your feedback at: [email protected]

    Facebook: https://www.facebook.com/webmarketingacademy

    Host: Suresh &  Monica

    Podcast Manager & Podcast Editor: Bharani Dharan

     

    The post DIGITAL INDIA #088 : HOW TO USE EMAIL MARKETING AUTOMATION FOR HIGHER ROI ? appeared first on FIR Podcast Network.

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