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DIGITAL INDIA #090 : HOW BRANDS WOOED INDIA India – 5 LESSONS FROM THE BEST
For this week’s episode, We thought why not pick stories of some of the most loved brands in India – talk about how products or services were positioned, what consumer insight was considered while positioning offer, and also the outcome of the branding strategy. We had so much fun in the research and sure you’ll have fun listening to these stories as well.
The 90th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Case 1
Brand: Maggi
Tagline: Fast to cook, good to eat
Maggi had a 57% market share in June 2016
Source: Case Study: Maggi by Seema Mathur on BrandStrategy.in
Branding Strategy of Maggi Noodles on IdeasMakeMarket
From 2 minutes to three decades of Maggi(c) on Musings of Saumya Chugh
Case 2
Brand: Colgate
Tagline: All Around Decay Protection
Colgate ranked Number One – The Most Trusted Brand in India, — across all categories, in the 2016 edition of The Economic Times Brand Equity Most Trusted Brands survey.
Source: Marketing mix of Colgate – Colgate marketing mix from Marketing 91
Colgate SWOT Analysis, USP & Competitors
Case 3
Brand: Amul
Tagline: The taste of India
Amul has a 65 per cent market share in the Rs 1,000 crore branded retail cheese market (followed by Britannia and Go), and a 40 per cent share in the Rs 2,500-crore ice-cream market.
Indian Express
Amul is also the winner of various awards including the Forbes India Leadership Awards 2015, CFBP Jamnalal Bajaj Award, and Bronze Trophy at the Indian Marketing Awards – 2014.
Source:
Marketing Mix of Amul on Marketing 91
Case 4
Brand: Royal Enfield
Tagline: Bullet Chale toh Duniya Raasta De
Source:
True to its tagline ‘Bullet Chale toh Duniya Raasta De’; Royal Enfield is a Winner!
Royal Enfield SWOT Analysis, USP & Competitors
Case 5
Brand: Allen Solly
Tagline: My World , My Way
Source:
Marketing Mix Allen Solly
You can share your feedback at: [email protected]
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh & Monica
Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA #090 : HOW BRANDS WOOED INDIA India – 5 LESSONS FROM THE BEST appeared first on FIR Podcast Network.
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For this week’s episode, We thought why not pick stories of some of the most loved brands in India – talk about how products or services were positioned, what consumer insight was considered while positioning offer, and also the outcome of the branding strategy. We had so much fun in the research and sure you’ll have fun listening to these stories as well.
The 90th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Case 1
Brand: Maggi
Tagline: Fast to cook, good to eat
Maggi had a 57% market share in June 2016
Source: Case Study: Maggi by Seema Mathur on BrandStrategy.in
Branding Strategy of Maggi Noodles on IdeasMakeMarket
From 2 minutes to three decades of Maggi(c) on Musings of Saumya Chugh
Case 2
Brand: Colgate
Tagline: All Around Decay Protection
Colgate ranked Number One – The Most Trusted Brand in India, — across all categories, in the 2016 edition of The Economic Times Brand Equity Most Trusted Brands survey.
Source: Marketing mix of Colgate – Colgate marketing mix from Marketing 91
Colgate SWOT Analysis, USP & Competitors
Case 3
Brand: Amul
Tagline: The taste of India
Amul has a 65 per cent market share in the Rs 1,000 crore branded retail cheese market (followed by Britannia and Go), and a 40 per cent share in the Rs 2,500-crore ice-cream market.
Indian Express
Amul is also the winner of various awards including the Forbes India Leadership Awards 2015, CFBP Jamnalal Bajaj Award, and Bronze Trophy at the Indian Marketing Awards – 2014.
Source:
Marketing Mix of Amul on Marketing 91
Case 4
Brand: Royal Enfield
Tagline: Bullet Chale toh Duniya Raasta De
Source:
True to its tagline ‘Bullet Chale toh Duniya Raasta De’; Royal Enfield is a Winner!
Royal Enfield SWOT Analysis, USP & Competitors
Case 5
Brand: Allen Solly
Tagline: My World , My Way
Source:
Marketing Mix Allen Solly
You can share your feedback at: [email protected]
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh & Monica
Podcast Manager & Podcast Editor: Bharani Dharan
The post DIGITAL INDIA #090 : HOW BRANDS WOOED INDIA India – 5 LESSONS FROM THE BEST appeared first on FIR Podcast Network.