DIGITAL INDIA #091 : AFFILIATE MARKETING, SHORT HISTORY & ADOPTION IN INDIA

For this week’s show, let’s turn our focus on the marketing channel that gets e-commerce retailers in India up to 20% of their revenue! You got it, affiliate marketing.

Marketing your products on third-party sites and recompensing them with a commission for every conversion – that’s affiliate marketing. You can also define it as a type of performance based marketing where sellers reward influencers for each new customer acquired through the affiliate’s marketing efforts.

The 91st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

Links :

Wikipedia article on Affiliate Marketing

E-commerce boom drives affiliate marketing firms

2016 Forrester report

CupoNation on affiliate marketing

Guest column on IamWire.com by Rohan Bhargava, Co-Founder, Cashkaro.com

How to Address Affiliate Marketing Fraud in India.

The Lesson We Learn While Working with 200+ Affiliates [Case Study]

Affiliate Marketing: A-Z Guide For Beginners

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