DIGITAL INDIA #090 : HOW BRANDS WOOED INDIA India – 5 LESSONS FROM THE BEST

For this week’s episode, We thought why not pick stories of some of the most loved brands in India – talk about how products or services were positioned, what consumer insight was considered while positioning offer, and also the outcome of the branding strategy. We had so much fun in the research and sure you’ll have fun listening to these stories as well.

The 90th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

Case 1

Brand: Maggi

Tagline: Fast to cook, good to eat

Maggi had a 57% market share in June 2016

Source: Case Study: Maggi by Seema Mathur on BrandStrategy.in

Branding Strategy of Maggi Noodles on IdeasMakeMarket

From 2 minutes to three decades of Maggi(c) on Musings of Saumya Chugh

Case 2

Brand: Colgate

Tagline: All Around Decay Protection

Colgate ranked Number One – The Most Trusted Brand in India, — across all categories, in the 2016 edition of The Economic Times Brand Equity Most Trusted Brands survey.

Source: Marketing mix of Colgate – Colgate marketing mix from Marketing 91

Colgate SWOT Analysis, USP & Competitors

Case 3

Brand: Amul

Tagline: The taste of India

<a href="http://www.businesstoday.in/magazine/cover-story/indian-dairy-market-is-on-a-tear-due-to-new-players/story/232545.