DIGITAL INDIA #087 : HOW TO CRAFT A HEADLINE THAT MAKES PEOPLE WANT TO CLICK ?

The 87th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of  Web Marketing Academy

Do you know that content writers, bloggers, content developers … spend more time creating awesome titles than the actual content piece? Do you know why?

According to one of the most shared articles on Copyblogger, one of the best sites to follow if you’re in the content writing and publishing business (Who isn’t nowadays, anyway?), titled Writing Headlines That Get Results:

“According to some of the best copywriters of all time, you should spend half of the entire time it takes to write a piece of persuasive content on the headline. So if you have a blog post that is really important to you or your business, one that you really want people to read, you should downright obsess over your post title.”

Links

* According to Koechley, tests show that traffic to content at Upworthy can vary by as much as 500% simply because of the headline.

* When Neil Patel tweaked the headline on a Kissmetrics post he was able to boost the conversion rate by 40%.

* By its choice of phrasing, a headline can influence your mindset as you read so that you later recall details that coincide with what you were expecting. (New Yorker: HOW HEADLINES CHANGE THE WAY WE THINK)

* John Caples

* Some more suggestions from Brian Clark of Copyblogger.

* CoSchedule Founder, Garrett Moon, researched this further and found there were psycholog...