DIGITAL INDIA #089 : REGIONAL DIGITAL CONTENT ON A GROWTH SPURT IN INDIA

In June 2015, local language internet users in India were about 127 million. The 47% rise from previous years was attributed to the entry of smartphones in rural areas. (Report by Internet and Mobile Association of India (IAMAI) and market research firm IMRB International.)

The non-English speaking population in India constitute 88% of the population. Of this at least 50% speaks the national language, Hindi.  Actually, India is home to 122 major languages and 1599 other languages.

So, is there a need for digital media to cater more to our regional audience?

The 89th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of  Web Marketing Academy

Report by Internet and Mobile Association of India (IAMAI) and market research firm IMRB International

Article on Financial Times, from September 2016, penned by Amy Kazmin “Regional Indian language authors finding wider audiences”

IAMAI’s VernacularReport 2012

TRAI tweaked the regulations to allow for year long data packs instead of 90 days, to bring down the cost and encourage internet use.

According to a Google prediction, of the 650 million users expected to be using Internet in India by 2020. The Hindu

Bridging the Vernacular Gap

Startups like Reverie, Indus OS, Process9 and Keypoint Technologies are betting big on this segment with regional language assistance. From a complete OS that supports languages like Hindi, Marathi and Tamil to building intuitive keyboards and a repository of a...