Aubrey shares a horror story about nearly 24hrs of downtime on a high volume app. We hope it will help you gain some perspective in your everyday work stress. We do the heavy lifting so you don't have to. That includes everything from staying up all night looking after your app to scraping through passive crowd-sourced data to glean something about aggregate sentiment. By understanding sentiment, we can better design the options in the choose-your-own-adventure game that is your product experience.