In this episode, Grace and Liel discuss traditional legal marketing strategies and their effectiveness in 2020, contrast them with digital legal marketing strategies, and point out the reasons why a multichannel approach to attorney marketing can be a winner.

They explore attorney TV ads, radio ads, billboards and print, and explain terms you will commonly come across with when you liaise with your traditional marketing account executive. Furthermore, they uncover the sources you will need to consult before any media buy to make sure your law firm will target the right market.  

This episode will empower you to buy media under your own terms and make sure your investment will generate you the best results possible.

Resources mentioned in this episode:

Nielsen

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