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Digital Landscape: Marketing & Sales with David Ramos | Ep. #7
On the seventh episode of Candid Creative, Antonio speaks with David Ramos, founder of Xurge Digital Media, a digital marketing agency in the Philippines. David begins by discussing the importance of understanding the specific objective of your client. Whether it’s a business or a personal brand, this knowledge is essential to identifying resources and deciding how to move forward. Both parties must remember that marketing is a journey. Testing what type of content your audience is willing to consume will eventually lead to success.
David emphasized that all businesses have different situations. The best agencies show that they value their partners by outsourcing campaigns in industries they don’t focus on, and only accepting work for what it’s worth.
Ultimately, marketing cannot be effective unless it recognizes the psychology and behavior behind its audience. Companies such as Apple and Starbucks understand how to ‘price the experience,’ and have created products that are discount-proof, life-defining status symbols. They are no longer marketing or selling in the traditional sense.
Despite their best intentions, organizations can still misconstrue the relationship between these two roles. David describes them in this way – “Sales is flirting, marketing is dating.” The difference can also be seen as lead generation (marketing) versus lead conversion (sales). At Xurge Digital Media, David is hands-on with both areas because he wants to know how they can work together to meet the needs of their clients.
To close, David relates the role of marketing to a personal brand. It’s not always important to have a business to sell because YOU are your business. Stand out above the noise by sharing how your approach is unique. Make your value proposition count.
Follow Antonio on IG: https://www.instagram.com/imantonioruiz
Updated David Ramos IG: https://www.instagram.com/iamdavidramos
Follow Xurge Digital Media on IG: https://www.instagram.com/xurgedigitalmedia | same applies for Facebook and LinkedIn
Become a Patron
https://www.patreon.com/imantonioruiz
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By Antonio Ruiz-Santiago
5
55 ratings
On the seventh episode of Candid Creative, Antonio speaks with David Ramos, founder of Xurge Digital Media, a digital marketing agency in the Philippines. David begins by discussing the importance of understanding the specific objective of your client. Whether it’s a business or a personal brand, this knowledge is essential to identifying resources and deciding how to move forward. Both parties must remember that marketing is a journey. Testing what type of content your audience is willing to consume will eventually lead to success.
David emphasized that all businesses have different situations. The best agencies show that they value their partners by outsourcing campaigns in industries they don’t focus on, and only accepting work for what it’s worth.
Ultimately, marketing cannot be effective unless it recognizes the psychology and behavior behind its audience. Companies such as Apple and Starbucks understand how to ‘price the experience,’ and have created products that are discount-proof, life-defining status symbols. They are no longer marketing or selling in the traditional sense.
Despite their best intentions, organizations can still misconstrue the relationship between these two roles. David describes them in this way – “Sales is flirting, marketing is dating.” The difference can also be seen as lead generation (marketing) versus lead conversion (sales). At Xurge Digital Media, David is hands-on with both areas because he wants to know how they can work together to meet the needs of their clients.
To close, David relates the role of marketing to a personal brand. It’s not always important to have a business to sell because YOU are your business. Stand out above the noise by sharing how your approach is unique. Make your value proposition count.
Follow Antonio on IG: https://www.instagram.com/imantonioruiz
Updated David Ramos IG: https://www.instagram.com/iamdavidramos
Follow Xurge Digital Media on IG: https://www.instagram.com/xurgedigitalmedia | same applies for Facebook and LinkedIn
Become a Patron
https://www.patreon.com/imantonioruiz