What begins as a discussion about B2B applications of online video quickly spirals into a geek-out session about how to create live webcasts, online video streaming, production, editing, search engine optimization, archiving and file management.  

If you're interested in coming up to speed on the tools and technologies available for producing live video streams, this episode featuring online video specialist Steve Garfield, author of the new book "Get Seen" is for you.

01:04 -- Steve Garfield explains when it makes sense for B2B marketers to use video, and when doesn't it, and according to Steve, many organizations have become interested in the use of online video to introduce visitors to their websites to the people and culture inside companies.

02:11 -  For watching larger news events, Steve still prefers television. But the use of short, bite-sized video clips on an organization's website can be very effective.  In terms of the state of online video, Steve says we've come a long way from the days when excessive buffering caused such extreme latency that videos were unwatchable.

04:09 -- The majority of consulting work that Steve provides today involves training people within organizations to use online video equipment, editing software, streaming services and video aggregation services.  In the past, organizations had brought in huge production companies to create their video but according to Steve, "It just became a huge production." Today, they are looking for solutions that will allow them to communicate autonomously with video.  

05:05 – Common applications of online video for B2B marketers is the use of video to show what it's like at a product rollout or “about us” type of videos that seek to humanize an organization, but since it's easier to watch than it is to read, the use of online video on an organization's website can be a competitive differentiator.  

06:50 -- Steve discusses how video could be used by doctors, professional service providers and even hairstyles on their websites to give you a chance to get a feel for their personalities when you're considering who to hire.

08:27 -- Steve talks about the concept of  situating all the video in a specific section of an organization's website, using Channel 9 as an example, where Robert Scoble provided the video component of that early, branded social network.  But he also mentions the Zappos website, which provides access to videos from product pages, rather than in a separate, video section of the website. Steve declined to give exact numbers, but suggested that the use of video can significantly increase e-commerce transactions.

11:53 --  Even enough your video is just talking heads, the benefit is that your audience gets the chance to attach a face to a voice. Initially, particularly online, someone may launch the video and just watch it for little while, and then put the window in the background and multitask while listening only to the audio.

In retrospect, as I write these show notes, I can see Steve's point because particularly when it comes to business-to-business communications, there is real value in being able to recognize someone's face after you've been listening to them online.

12:37 -- Video is an excellent way to get to know someone a much deeper level than through just audio and certainly from their text.  Businesses are looking for ways to try and connect with their customers and video provides a practical solution for making that happen.  

15:03 -- A discussion about the benefits of live streaming online video, as opposed to video on demand, for extending the reach of live events.   16:39 -- At the bare minimum,