E198 – Digital Marketers Need to Stop Ignoring These Things

In Episode 191 we talked Making Your Own Career With Duane Forrester and covered a ton. There was something that came out of the conversation that we wanted to dive a bit deeper into and thus this episode does just that.

In our daily work lives we get focused on some project, report, deliverable, request, launch, product, and so on. Or something new comes out and suddenly everyone just cares about Schema, Canonical Tags, some new social media network, a new type of PPC ad type or maybe site speed.

Sometime ago we did a show about When Best Practices Aren't Best Practices and while we aren't saying that again here - we are saying that you need to be doing all of the things for the business that make sense all the time.

If you are an SEO and suddenly care about site speed have you never looked at conversion rates? Why didn't how fast or slow a site load matter 3 years ago, 5 years ago or even 10 years ago?

If you do PPC and suddenly care about some social network why? What changed? Is your budget stretched already? Why aren't you looking at the landing pages and creative?

Now go give a listen to the episode and as you do think of these things:

What will move the needle for the business.What low hanging fruit is out there in my channel?How can I work with other teams/channels and help raise all of them?What will generate the most revenue for the business?

Full Transcript

Mat Siltala: Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt and Dave roar. Hey, you guys excited to have you join us on another one of these business of digital podcast episodes. And, uh, today we're going to kind of, I guess you would say piggyback off of an earlier topic that we had discussed, discussed disclosed with Mr.

Dwayne us. And, um, we're going to talk about digital marketers and what they need to stop ignoring. And this got me thinking day when I, you know, I'll let you do your little, um, you know, your little thought process on this and the direction that you want to go. But, um, this got me thinking about how you remember the fight forever.

Like the old school . Um, I remember we used to have to fight to get like, uh, businesses to even take SEO seriously. Now it seems like most of them are actually, you know, they have it mark, you know, they have it budgeted in and it's not, not a final. No, not at all. No, I know. Not all, but you have to use much better.

Yes, it is much better. And that's my point. And so like with that, You know, there's always new things that are coming up. There's always new techniques. There's always new tools that can be used. There's new things that Google are being, or whoever offers us. And so anyway, I just thought that this was an interesting, you know, way to lead into it, but, uh, you know, why don't you share with us kind of your direction of what you wanted us to, to talk about with this, but, uh, I just, don't, that's just a random thought that I had as all.

Well,

[00:01:42] Dave Rohrer: and I don't remember I'll link to it. Um, cause it was a good long conversation with Dwayne, but one of the things he was just like, I think the example and I, in my notes, it was something about, you know, SEO is fixating on certain things or over and suddenly. And like, I think, you know, like core, core web metrics and site speed and that kind of stuff right now is like, that's all everyone cares.

Um, where were you five years ago? 10 years ago. Like why, why didn't if your host was slow 10, 15 years ago, matter if your page, you know, loaded really slow, especially then when everyone had slower internet and it took, you know, longer to download that MP or that MP3, that PDF that had those ridiculous images that, you know, no one should ever forget.

That was a bad user experience that you could hurt your conversions. It mattered to SEO. It mattered to the business. Then why suddenly in 20 21, 20 20, does everyone suddenly care abou