Highlights

• How digital marketing has taken prominence over face-to-face marketing. 02:03
• The importance of cultivating trust and building relationships in growing a brand. 02:54
• The importance of storytelling in communicating the value of a business. 06:52
• Things to look out for when hiring a marketer. 07:47
• Pandemic trends that accelerated MSP businesses and the ones that are here to stay. 13:09
• Defining marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) — Micheal's take. 16:02
• The importance of hiring a marketer early on in a growing organization. 19:32

Resources mentioned

• MSP sales 101
• Figuring out branding and acquisition: the MSP angle
• Getting started with Branding for your MSP

What you will learn

• People are drawn in by a brand's interaction with the people
• In a B2B environment, people relate more to your brand's personality as opposed to the logo
• Creative and emotional connection take precedence over templates in marketing