Are you resisting digital marketing for your tourism business? Maybe you think your business is doing just fine without it, or that new technology feels a little overwhelming, or that you've got a Facebook page and isn't that enough? Whatever the reason, this episode’s guest—Mike Jacobs of The New Business—might just convince you to spend more time and money promoting yourself on the worldwide web. If you’re brand new to digital marketing, we’ve got actionable strategies for where to start. If you’re a veteran, you still want to tune in for Mike’s fascinating crystal ball insights on AI and the future of marketing.

• 02:59 Mike’s Case for Investing in Digital Marketing
• 08:51 The First Things You Should Invest In: Branding and a Website
• 16:35 The Next Step: Social Media
• 18:56 How Much Money to Spend and Where to Spend It
• 23:31 How AI is Changing Marketing
• 28:03 A Digital Marketing Success Story
• 31:12 Future Trends in Digital Marketing

Mentioned resources

• Emily Baillie’s episode of Let’s Talk Northern Ontario Tourism: https://player.captivate.fm/episode/6bb28c5d-3291-48fb-836c-d6e1fbca0e4b/

Find out more about The New Business and the Tourism Technology Company

• The New Business website: thenew.business
• Tourism Technology Company/Whereabouts website: tourism.tech

About the Destination: Northern Ontario podcast

This is a series for tourism business operators in rugged and beautiful Northern Ontario. Whether you're just starting out, or you've got years under your belt, this podcast will make sure you're well equipped for the journey. If you’re not an operator yet, but plan to buy a tourism business in the north, then check out Season 1 for case studies and expert guidance.

Learn more about tourism investment opportunities in Northern Ontario at invest.destination northernontario.ca. Follow DNO on Twitter, Facebook, Instagram, or LinkedIn.

The podcast is hosted by Michelle Samson and produced by Storied Places Media.