Samso Insight Episode 99: The world of marketing has been changing since the onset of the internet.  Digital marketing is now at its most mature where its evolved into a precise targeting tool.

 

There are many misconceptions that digital marketing is all about posting and saying some words in on social media platforms.  The word engagement is often used too loosely to mean someone is listening of watching your marketing.

 

In this episode of Samso Insights, we are talking to Ali Raza from Invicta Agency.  Ali has a wealth of experience in this field and I have been talking to Ali about this topic of engagement, targeting of engagement and what digital marketing =cna do in terms of minimising cost of marketing.

 

The conversation we are having in this Samso Insight is about the lessons of reaching out to connect with customers and providing the story of business.  The translation and the projection of messaging is so important as the subtle points are the often the most impactful.

 

In the world of mineral exploration companies in the the Australian Stock Exchange (ASX), there is a lack of understanding the need to have a brand.  The aspect of branding is the key to every business that is out in the marketplace.  The act of branding is also the cornerstone of every human being.  We brand and market ourselves individually everyday to our families and friends.

 

In some ways, branding is the end result of a digital marketing phase.  Marketing in its traditional form is no different to today's digital marketing conversations.  The formula is the same but the way we do it is different.

 

I remember a video I watched a decade ago where the narrative was that the hunter who goes into the forest to hunt for customers comes out empty handed.  He meets a guy and ask, why are there no customers in the forest.  The reply was "  the customers are now all around water holes called , Google, LinkedIn, Twitter...etc."

 

As Ali Raza points out, the digital marketing space is all about Recent, Frequent and Relevance.

 

It is this change in view points that is key in getting noticed in the marketplace toady, in 2022.

 

Chapters:

 

00:00 Start

00:20 Introduction

01:13 Ali talks about Invicta

03:48 Is there a platform that works for a specific industry?

10:55 The types of content

11:59 Fitting the content into the marketing strategy

13:37 How important is branding?

16:55 A sector where branding is less relevant?

20:27 How important is viewership?

25:46 The concept of retargeting

31:03 Does subtleness work?

34:31 Building the strategies

48:44 Narrating the value of the product

51:17 The evolvement of digital marketing

54:56 Invicta moving forward

59:27 Massive untapped opportunities

1:00:26 Conclusion