In our 2nd episode, we introduce you to the fundamentals of digital marketing. 

Topics covered:

• What is digital marketing?
• Problems facing digital marketers in Dubai
• Offline and online components of digital marketing
• The currency of digital marketing is attention
• Digital marketing contextualized: the marcomm framework
• The marketing mix
• Consumer psychology and digital marketing
• The importance of setting KPIs
• Our focus: online marketing
• Resources to understand digital marketing

Complete show notes are available on our website - What is Digital Marketing?

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