James Spanfeller, President & Chief Executive Officer of Forbes.com, a leading media Internet company, and as Executive Vice President of Electronic Publishing for Forbes, publisher of Forbes, the nation's leading business magazine talks about the future of advertising.

SHOW NOTES:

05:00 - Spanfeller describes his role at Forbes.com and his history in print magazines and online media.

06:10 - Spanfeller answers the question, "Is print advertising worth more than online advertising?"

07:17 - Spanfeller elaborates on the ways advertisers can use digital media to reach a highly targeted audience.

08:30 - The advantages of tracking and measuring new media over mainstream media.

08:52 - How online advertising is becoming integrated into traditional marketing campaigns and public relations campaigns.

10:30 - Spanfeller shares his opinion on the future of the thirty-second spot.

11:42 - The launch of the Forbes.com Video Network.

14:37 - Spanfeller explains how the internet gives users control of the media they access.

15:08 - Forbes.com's partnership with Facebook.

16:25 - Spanfeller's advice to corporations seeking to manage their online reputations.

20:10 - The creation of the Forbes' Corporate Organizational Chart Wiki.

23:30 - Spanfeller's best advice for marketing and PR professionals looking to integrate digital media marketing into their public relations campaigns.

25.13 - End.

By Paul Sableman - Forbes Magazine, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=63695596