May 12, 2025

Digital Marketing Beginner's Guide (no tech jargon): Actionable Tactics You Can Use Now

25 minutes

Tired of digital marketing feeling like it's a waste of time? 😫 This is your ULTIMATE BEGINNER'S GUIDE specifically for local businesses who need to see real results FAST! 🚀

In this video, I break down the essential strategies to attract local customers online within the next 30 days. 🗓️ No more tech jargon – just actionable tactics and explanation you can implement immediately.

Here's what you'll learn:

✅ The real secret weapon of digital marketing for local success.

✅ Simple explanations of SEO, social media, Google Ads, and more!

✅ Organic vs. Paid Marketing: Which is right for YOU right now? 💰

✅ Direct Response vs. Brand Awareness: Stop making this costly mistake! 🛑

✅ Search vs. Discovery Marketing: Find customers actively looking AND those who aren't! 👀

✅ How to effectively market PRODUCTS 🛍️ vs. SERVICES 🛠️ locally.

✅ Your 3 IMMEDIATE ACTIONS to start growing online TODAY! 🌱

What's In This Podcast:

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0:00 Introduction

1:26 What is Digital Marketing?

2:05 Why Digital Marketing is Secret Weapon

3:17 Understanding Digital vs. Traditional Marketing

4:35 Diffence Between Strategy vs Tactics

5:26 Core Four - Your Offer

5:46 Core Four - Ideal Customer

5:58 Core Four - Your Message

6:46 Core Four - Where to Find Your Customers

7:26 Organic vs. Paid Marketing: Choosing the Right Approach

11:13 Direct Response vs. Brand Awareness

13:58 Case Study: Direct Response vs Branding Differences

15:47 Search Engine Marketing vs. Discovery Marketing

20:25 Marketing Products vs. Services Online: Key Differences

23:16 First Steps to Digital Marketing Success for Your Business

24:45 Get Help with Your Local Digital Marketing

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Additional Resources:

Loca SEO Video Series:

Video 1 - Local SEO: Local SEO: Your Secret Weapon to DOMINATE Local Search (46% of Google Searches!) 🎯, https://youtu.be/iqtmPKXJ7YE

Video 2 - How To Optimize Your Google Business Profile, https://youtu.be/aA1881I5NFw

Video 3 - Local SEO Secret Weapon: Find EXACTLY What Your Customers Are Googling! (Free Tools Included), https://youtu.be/enNnntSo_mw

Video 4 - Unlock the Secret to Local SEO: How to Master Local Citations for Your Business!, https://youtu.be/7itYIJGlbQY

Video 5 - Easy On-Page SEO Tips: https://youtu.be/v-beu_f-3fQ

Video 6: Best Practices for Managing Reviews: https://www.youtube.com/watch?v=dw5lmmalLQ

-How to use a Demand Gen Google Ads campaign for $10/day to target people on YouTube: https://youtu.be/r3FrbelUZrw

-Conversion Tracking, video: https://youtu.be/pjqzBgMXt2I, blog: https://www.39celsius.com/google-ads-conversion-tracking/

-How to choose the right Google Ads Campaign type, video: https://youtu.be/weiToabf5-Q and blog, https://www.39celsius.com/how-to-choose-the-right-google-ads-campaign-type/

📢 And if you need help with your company's digital marketing, connect with me now:

📧 Email: [email protected]

🗓️ Book a 15-Minute Call: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation

🌐 Website: https://www.39celsius.com/

32605 Temecula Pkwy, Ste 211

Temecula, CA 92592

📞Phone: 951-444-0174

#marketingtips #Temecula #TemeculaWineCountry #digitalmarketing #marketingguide #smallbusinessmarketingtips #marketingforsmallbusiness #smallbusinessmarketing

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By Toby Danylchuk, 39 Celsius Web Marketing Consulting