On the Record...Online

Digital Marketing Case Study: How Amazon and Spotify Promote their Brands on Facebook


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This digital marketing case study explains the marketing strategies of Amazon and Spotify on Facebook. It is a recording of a presentation by Facebook partner engineer Simon Cross in Paris at Le Web, where Uber, Waze, and AirBNB were launched.    These companies use Facebook to address a longstanding problem website marketing companies have had…
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On the Record...OnlineBy Eric Schwartzman