If you're looking for or working with a social media person, here are some important items to keep in mind:

- Make sure you own your website - Identify what happens when a potential customer fills out a form on your website - Who receives the potential customer's contact information?

...& other critical items that, if managed poorly, create a digital marketing disaster.

Here's one example I've seen: a website company creates your website. Then set up the forms on the website to send the leads' information to a staff member. The staff member leaves the business. Months of leads continue to come through the website & are sent to the person who no longer works at the business.

Identify the little details that can make or break your digital marketing, & as a result, your business in this week's podcast.