Ready to launch a personal brand but unsure where to start? 

In this episode, join us as we dive into the world of digital marketing with Matt Cretzman, a renowned LinkedIn strategist and digital marketing innovator. Matt shares his transformative BCT Formula (Brand, Content, Traffic) and how it has helped his clients 10X their revenue and build global networks. Discover the power of leveraging LinkedIn, AI marketing, and creating content that resonates with your target audience.

We also explore Matt's personal journey, the origin of Stormbreaker Digital, and effective strategies for branding, content creation, and driving traffic. 

In this episode, you'll learn: 

→ The origin and significance of the BCT Formula 

→ Effective branding strategies to resonate with your ideal clients 

→ Leveraging AI for brand development 

→ Content creation techniques for LinkedIn and beyond 

→ How to drive traffic and build an audience 

→ The importance of authenticity and telling your personal story 

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters

🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

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TIMESTAMPS

00:00 Introduction to Personal Branding

00:20 Meet Matt Cretzman: Digital Marketing Innovator

02:26 The Story Behind Stormbreaker Digital

04:38 The Importance of Effective Branding

06:45 Understanding the BCT Formula

11:29 Key Elements of a Strong Personal Brand

20:06 Leveraging AI for Brand Development

27:07 Connecting with Listeners and Branding Insights

28:38 Defining Your Unique Brand Voice

31:36 The Power of Content in Building Your Brand

34:48 Leveraging LinkedIn for Content and Authority

38:31 Effective Video Content Strategies

42:22 Tools and Hacks for Content Creation

48:28 Traffic Generation and Lead Magnets

50:50 Driving Traffic to Your Personal Brand

53:37 Conclusion and Where to Learn More

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CONNECT WITH MATT

🌐  Website: https://unleashstormbreaker.com/

📸  Instagram: https://www.instagram.com/matt.cretzman/?hl=en

💼  LinkedIn: https://www.linkedin.com/in/mattcretzman/

🎵  TikTok: https://www.tiktok.com/@matt.cretzman

🐦  X/Twitter: https://x.com/mattcretzman

📹  YouTube:  https://www.youtube.com/channel/UCL2yhPV-tDsMswD4ZqeRgTA

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CONNECT WITH ME

🌐  Website: https://DavePolykoff.com

📸  Instagram: https://www.instagram.com/davepolykoff

💼  LinkedIn: https://www.linkedin.com/in/dave-polykoff/

🎵  TikTok: https://www.tiktok.com/@davepolykoff

👤  Facebook: https://www.facebook.com/davidpolykoff

🐦  X/Twitter: https://x.com/DavePoly

📹  YouTube: https://www.youtube.com/channel/UC1OCVCIW4RgTuL471rhlkVw

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⭐ Leave a rating on Spotify

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⭐ Leave a review on Apple Podcasts

https://podcasts.apple.com/us/podcast/brand-science/id1739150806

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🧰  MY TOOLS FOR RUNNING BRAND SCIENCE

SOFTWARES

Recording → Riverside 🔗 https://bit.ly/get-riverside

Editing → Descript  🔗 http://www.descript.com

Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic

Images → Canva 🔗 https://canva.com

Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch

EQUIPMENT

Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v

Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB

Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7

Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU

Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz

4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj